Graphic Standard Manual

TDX Corporate & TDX Holdings COLORS

All our colors work well together, which is its own metaphor for our corporation, and are inspired by the natural world of our northern, maritime home. For uses related to the parent corporation and holdings, we limit colors to blues – which are associated with loyalty, stability and unity – and grays – which are associated with sophistication and intellect.

Use the Corporate Blue pallette for corporate collateral, brochures, signage, etc. Blue-gray is used for stationery purposes, including business cards and electronic email signatures.

Corporate Blue

PMS 288 C
CMYK: 100, 89, 30, 17
RGB: 29, 55, 107
#21376B
75% TINT
50% TINT
25% TINT

Storm

PMS 7545 C
CMYK: 77, 59, 45, 25
RGB: 66, 85, 100
#425564
75% TINT
50% TINT
25% TINT

TDX Group COLORS

The TDX group colors are a fuller reflection of Alaska’s Pribilof Islands, where our home of St. Paul Island is located. Grays and blues can be found in the cold, northern Bering Sea that surrounds us and provides a bounty of seafood not only to our people but to the world; the island’s treeless, subarctic tundra are rolling tapestries of green; and our traditional Aleut artwork blends purples with blues and greens to interpret the world around us.

Power Green

PMS 7491 C+
CMYK: 56, 23, 71, 3
RGB: 123, 157, 73
#7B9D6A
75% TINT
50% TINT
25% TINT

Government Blue

PMS 7459 C+
CMYK: 71, 34, 23, 1
RGB: 78, 142, 170
#4E8EAA
75% TINT
50% TINT
25% TINT

St. Paul Sea

PMS 5483 C+
CMYK: 67, 39, 39, 6
RGB: 93, 128, 137
#5D8089
75% TINT
50% TINT
25% TINT

Hospitality Purple

PMS 7671 C+
CMYK: 64, 61, 22, 3
RGB: 110, 105, 146
#6E6992
75% TINT
50% TINT
25% TINT

Construction Orange

PMS 7491 C+
CMYK: 56, 23, 71, 3
RGB: 123, 157, 73
#7B9D6A
75% TINT
50% TINT
25% TINT