Graphic Standard Manual

Our Logos

Our logo is composed of three parts: The wordmark (Tanadgusix Corporation) is how we are officially listed in the business world and represents the exceptional products and services our companies provide to customers in 25 U.S. states and 10 nations. The abbreviation (TDX) is what we’re called by anyone who knows us and represents our dedication to providing benefits for our shareholders.

The image (logo) is a traditional Aleut hunter, who traveled far and braved great dangers to bring food back home. Yet he is looking forward, to the future, searching for new opportunities.

That hunter, that provider, is who our people have always been…and who TDX is today.

Each division has its own brand and logo, with a clear, hierarchical connection between TDX and the sector.

Logo Clear Space

The exclusion zone provides minimal spacing around the logo. That measurement equals the X-height of the TDX lockup from its baseline (Fig.1). This rule applies to all group logos under TDX Corporation/TDX Holdings.

Minimum Logo Sizes

A minimum size ensures that the impact and legibility of the glyph is not compromised in application. Always maintain their set proportions and never show the TDX logo smaller than ½” tall.

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified or added to, unless specified. No attempt should be made to alter the logo in any way. Its orientation, color and composition should remain as indicated in this document. This applies to all group logos and subsidiary-group logo lockups.

Incorrect logo usage - rotated logo

DO NOT rotate the logo at an angle.

Incorrect logo usage - warped logo

DO NOT distort the logo.

Incorrect logo usage - incorrect colors

DO NOT change the colors other than what is provided for download.

Incorrect logo usage - colors changed

DO NOT mix colors other than what is provided for download.

Incorrect logo usage - reversed or inverted logo

DO NOT display the logo backwards or upside down.

Incorrect logo usage - rearranged elements

DO NOT rearrange the logo elements within the lockup.

Incorrect logo usage - fonts changed

DO NOT change the font face of the logo.

Incorrect logo usage - illegible on background

DO NOT place over a background rendering the logo illegible.