Graphic Standard Manual

Fonts

Headline font: Klavika

Klavika font is most often used in ALL CAPS and is intended for all headlines and subheads on posters, memos, corporate letters, press releases, etc. It can also be used in sentence case.

For the text in the body of your document, use Avenir Book.

Klavika italic
Klavika medium italic
Purchasing and licensing

Body copy font: Avenir

You will use Avenir Book font for all collateral (brochures, ads, flyers) and digital-marketing pieces. There are a variety of fonts within this family that can be used for emphasizing or calling out elements in the document. Avenir Next LT Pro is available in the Microsoft Cloud Fonts system. Other applications may require separate download and licensing.

avenir-light
avenir-book
avenir-roman
avenir-medium
avenir-heavy
avenir-black
Purchasing and licensing

Body copy alternate font: Arial

When Avenir fonts are not available to you, it is acceptable to use Arial font. In this instance, you may still use Klavika for your headlines and captions.

Body copy alternate font: Helvetica

When Avenir and Arial fonts are not available to you, it is acceptable to use Helvetica font in all formats and all stylings. In this instance, you may still use Klavika for your headlines and captions.